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商品編號： 9-418-023 出版日期： 2018/01/17 作者姓名： Polzer, Jeffrey T.;Hull, Olivia 商品類別： Other 商品規格： 14p 再版日期： 2020/01/22 地域： 產業： Business consulting services 個案年度： 2017 - 2017
商品敘述：
A private equity-backed fast food chain has hired McKinsey''s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team''s findings, especially those that conflict with the client executives'' long-held intuitions. If successful, the project would help People Analytics build its reputation both internally and with clients. But to be successful, DiLeonardo knows his team must convince the client that their results are credible and actionable. In addition to discussing the specifics of the fast food project, the case also provides an overview of the people analytics field more broadly through the lens of McKinsey''s client portfolio.
涵蓋領域：
Customer relationship management;Customer retention;Operations strategy;Employee retention;Economic forecasting;Improving employee performance;Accounting;Performance indicators;Hiring and recruitment
相關資料：
Case Teaching Note, (5-421-022), 14p, by Jeffrey T. Polzer, Olivia Hull
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